My work for Peak Ride was a natural extension of my work for Travel Concierge, and involved much of the same tasks and responsibilities.On top of web content development, setting up social media profiles and an online presence in the search engines, I got to work with translation, localization and adapting the website to a foreign, English-speaking audience. I can't say translating MTB terminology and an imposed "hype" tone were my favorite parts of the job, but they sure was an interesting challenge.
Some of my work for Peak Ride also included pitching offline marketing ideas as well as executing them. That included designing a brochure in English and paper tags to hang on bicycles as part of a guerilla marketing campaign.
