content marketing
_________________________

Highered AS

Project Overview
At this Norwegian startup, I held a Content Marketing Manager position where I was responsible for strategizing as well as implementation of new approaches, coordination of content creation and its publication and being the in-house copywriter.
My Contributions
➤ Copywriting
➤ Social Media Management
➤ Web Content Development
➤ Email Marketing
➤ Content Marketing
content marketing manager
Apr 2021 - Dec 2021
One of my tasks at Highered was relaunching their blog and write various articles that would appeal to three different types of stakeholders. My extensive knowledge of language and linguistic strategies proved noteworthy in copywriting of short and long texts, and gained substantial recognition.

See the published work below.
I sat down with Michelle 'Michi' Raymond – D&I consultant by day, musician by night – to talk about the challenges faced by LGBTQ+ job seekers, as well as employers who want to provide an inclusive workplace. How can we achieve a non-discriminatory, healthy work environment for all?
Last year made us resort to big changes and revisit many aspects of work. This meant going remote, reaching out for new digital resources, virtual recruitment, as well as reestablishing essential needs.
Over 47,000 booth visits, 3,700 applications, and 3,000 webinar participants. The 2021 spring edition of EFMD Global Virtual Fairs came to a close and what a week it was! Here’s a recap of the job fair we held this past April.
Studying humanities has its perks – possibilities to utilize your skills on the job market are potentially limitless, depending only on how creative you get with them.
Going digital has undoubtedly shown one major upside in particular – new opportunities. Digital innovations are appearing left and right to make our work lives easier. It is no different in the recruitment world.
Meet Camilla Torjussen and Perrine Duhamel – the new Senior Account Executives at Highered, who joined our Corporate Relations team.
Having organized their first virtual event with Highered, ESSEC faced a problem – too wide accessibility, with school-branded events being open to all students and graduates at the school. How did we manage to solve this issue?
No more running from one end of the building to the other to catch that opportunity to talk to a recruiter, career services or talent. No more awkward, hunched down crawling out of the conference room half-way through a presentation to go to another meeting. No more queuing in lines and wasting valuable time. Those days are gone.